NEWS.

On the brink of a beef boom

Producers should capitalise now on Australia’s burgeoning beef sector as global demand supports the domestic market and improved seasonal conditions are all that’s needed to see further growth in the cattle trade, according to Quarterway Angus principal Trevor Hall.

Despite another dry summer at the Tasmania stud, the third in a row, Trevor believes genetic gains made now will be strongly rewarded.

“Cattle prices are really good, but mother nature needs to give us a tailwind to capitalise,” he said.

“Globally there’s a shortage of beef and new tariffs everywhere are trying to lower costs, but the reality is there isn’t enough. The future looks bright and it’s a great time to be in the beef industry.”

The National Young Cattle Indicator currently sits more than 30 per cent above year-ago levels, as does the national Processor Cow price.

Meat & Livestock Australia’s latest Beef Producer Intentions Survey showed industry sentiment at its highest level since the survey began, with one in two cattle producers intending to increase herd numbers in 2026.

“We believe there is no better time for producers to invest in consistent, proven genetics to ensure their herd is positioned to capitalise on strong returns”, said Trevor.

High-quality bulls deliver improved genetics, increased weaning and finishing weights, and higher carcass quality, all translating to better farm-gate pricing.

New and exclusive Angus bloodlines will be on offer at the Quarterway Annual Autumn Sale, including the first sons of Millah Murrah Quartz to be offered in Tasmania.

A proven sire, Quartz was five years old when he came to Quarterway, meaning the proof was already in the progeny.

The bull’s dam Millah Murrah Flower N30 achieved an Australian mature Angus female record in 2023 when a half share of future embryos sold for $140,000.

Trevor describes the Quartz sons in the upcoming sale as “good strong sound cattle”, exactly what the Hall family has bred for the past six generations.

The stud has been a long-standing supporter of New Zealand Angus genetics, and this sale will also feature the only Grampians Hooligan sons on offer, as well as progeny by Turiroa Hancock 20R439.

Other outcross genetic lines include Ellingson Deep River from the US, along with a standout group of bulls by Mandayen Makahu S467.

“They are a very even group of bulls. We’ve been selecting for good dressing percentage and carcass weight, hat’s what our clients get paid for,” Trevor said.

“They’ve got plenty of length, depth and width in the hindquarter with balanced data, good honest cattle bred for longevity. We aren’t about chasing rainbows, just cattle that work in the paddock.”

With the Angus breed average last year in Australia exceeding $11,000, Quarterway bulls offer exceptional value, internationally recognised genetics bred for local conditions.

This year the Hall family will offer 60 Angus bulls, aged 18 to 20 months, on Friday 13 March 2026 at their Waterhouse Sale Complex in northeast Tasmania.

Kicking off at 1pm, the sale will be interfaced with AuctionsPlus and all bulls will be delivered free across Tasmania, King Island, Flinders Island and Melbourne, Victoria.